Sultan, Washington-based Bruce Furrer recalls growing up with a garage in which cars were rarely parked. "My father (Werner Furrer Sr.) built kayaks there just as a way of life. It's just what we did." The family used them to explore the waterways of the Pacific Northwest together, and as his son Werner Jr. became a master at paddle-making, the family slowly built a business around their shared passion. Bruce didn't consider getting in the family business until after a short stint at his first job at a Paper Mate pen factory in Santa Monica. "One real job was enough," he says. Bruce is now the company President, and has steered Werner through the paddle sports boom with a fleet of ultralight and strong paddles for kayaks, SUPs, and canoes. The company's recent success allowed Bruce to tick off a few trips that have long been on his list – getting back to the roots of why the family started the business to begin with. "Last year I finally paddled the middle fork of the Salmon river, a six-day trip I've wanted to do forever," he says.
Powered By ZergNet
Sign up to receive the Men’s Journal newsletter and special offers from MJ and its marketing partners.
56 Perfect Things
Tech, Tools, Toys, & the Hottest New Gear
Plus: The Deadly Thrill of BASE Jumping
ON NEWSSTANDS NOW