"Whole grain"
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Companies love to slap this term on labels because fiber-rich whole grains are healthier than refined grains and flours. But don't be fooled: They'll claim "made with whole grains" even if they use mostly highly processed white flour and then add a pinch of whole grains at the end. The term "multigrain" is misleading, too. It usually means that a product contains refined wheat and corn flours – but not whole grains. The only claim you can trust to be healthy is "100 percent whole grain."