For Mildly Dry Skin

Kiehl’s Ultra Facial Cleanser

Let's tell it like it is: Kiehl's Ultra Facial Cleanser doesn't smell as great as some of the other face washes on this list. But we've used it longer and more frequently than the rest, and it holds up. The gentle, foaming cleanser can be used everyday, and blends sugar-derived glycoside with Vitamin E to tackle dirt and oil without causing dryness — even in the dead of winter. But the key ingredient is avocado oil, which is highly moisturizing and helps restore the skin to its natural suppleness. [$19.50; kiehls.com]