For Sensitive Skin

Cetaphil Gentle Skin Cleanser

It's safe to say Cetaphil struck gold with this oft-recommended face cleanser. The brand's special formula manages to clean your skin thoroughly without stripping it or drying it out. It's also soap-free, soothing, and loaded with mild moisturizers, making it a great option for men who have skin that is prone to redness or dark spots. When you first use it, you might have the urge to use a lot of the stuff — it doesn't foam and has next to no scent — but hold back. It's doing its job. [$11; cetaphil.com]