Not all pillows are created equal. With numerous firmness, filling, and thickness options, it's important to identify what type of sleeper you are (back, side, stomach) and whether you have any special needs or problems (excessive sweating, allergies). "The goal of a good pillow is not so much being comfortable, but not being uncomfortable to the point of interfering with sleep," says sleep expert Dr. David Neubauer. "There's not much science to it; you have to try several."
Sleep Number AirFit Adjustable Pillow with CoolFit Foam
Skip the Tempur-Pedic: This similar pillow is wrapped in gel-infused memory foam and lets you "deflate" it as much or as little as you want, rendering it firmer or softer – perfect if you don't always sleep in the same position. [From $190; sleepnumber.com]
Credit: Photograph by Michael Pirrocco