Not all pillows are created equal. With numerous firmness, filling, and thickness options, it's important to identify what type of sleeper you are (back, side, stomach) and whether you have any special needs or problems (excessive sweating, allergies). "The goal of a good pillow is not so much being comfortable, but not being uncomfortable to the point of interfering with sleep," says sleep expert Dr. David Neubauer. "There's not much science to it; you have to try several."
Best synthetic fill
Garnet Hill Primaloft Comfort Pillow
If you suffer from allergies or are a vegan, Primaloft's proprietary polyester fiber does a great job of mimicking the fluffiness of feathers. [From $48; garnethill.com]
Credit: Photograph by Michael Pirrocco