Not all pillows are created equal. With numerous firmness, filling, and thickness options, it's important to identify what type of sleeper you are (back, side, stomach) and whether you have any special needs or problems (excessive sweating, allergies). "The goal of a good pillow is not so much being comfortable, but not being uncomfortable to the point of interfering with sleep," says sleep expert Dr. David Neubauer. "There's not much science to it; you have to try several."
Company Store Down-Feather Better Pillow
A great all-around choice at the right price: Down gives it the loft to gently support your head, while a layer of feathers keeps the filling from shifting too much if you move around. [From $79; thecompanystore.com]
Credit: Photograph by Michael Pirrocco