Heinz Organic Tomato Ketchup

What could be better than Heinz Ketchup, by far the bestselling brand of the tomatoey condiment we douse on so much? Actually, very little. When H.J. Heinz created it in 1876, he achieved a perfect balance that pushed all five flavor buttons: salty, sweet, sour, bitter, and umami, says Malcolm Gladwell in "The Ketchup Conundrum." Lately, Heinz has replaced corn syrup with sugar in its organic version, which has won top honors in taste tests for its "clean" flavor. Newer, fancy ketchups just don't measure up. [$3 for 14 oz; heinzketchup.com]