A well-rounded grooming routine is the foundation of every man's style, and we're talking about more than just run-of-the-mill haircuts. Barbershops across the country have arguably never been more sophisticated, offering services such as warm towel shaves, facials, pedicures, and manicures (sometimes carefully masculinized as "handshake maintenance"). Grooming clubs go a step further and, for an annual fee, offer unlimited shaves, haircuts, and even a stiff drink while you're being pampered.
But membership is about more than just convenience or saving by buying in bulk. It's also about treatment. At most of these establishments, preferences are remembered, drinks are poured, and cuts are timely. In other words, they offer service that makes you look and feel like a million bucks.
The Shave in Beverly Hills, Calif.
The Shave has been in the heart of Beverly Hills since it was founded in 2005. Its old fashioned London vibe draws in everyone from Los Angeles-area businessmen to real estate types, and even Regis Philbin (a longtime client). Grab a drink and recline in one of the leather barber's chairs during a treatment with Old Bond Street, Royall Fragrances, Jack Black, and Lierac products. If you don't care to spend $200 on your own handmade-in-England Mason Pearson brush, you can at least enjoy a scalp massage with one post-shampoo. Membership comes in three tiers ranging from $600 to $5,000 annually. [310-858-8281, theshavebeverlyhills.com]