Nike and Converse Sneakers
Samuelsson's love of Converse and Nike grew as a result of having to wear his grandmother's hand-sewn knockoff clothes as a kid. "If I wanted Levi's, she'd go to the store, check out how to do it, and make a pair. And I'd be like, 'No, I wanted Levi's.' Sneakers were the one thing she couldn't make."