The 25 Best Coffee Roasters in America

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Counter Culture

Counter Culture

Durham, NC

When Counter Culture was founded in 1995, the company set out to achieve sustainability across all parts of its business: environmental, social, and fiscal. Now repeat World Brewers Cup winners with locations across the country, when it comes to pursuing perfect coffee making, those original values extend to the education of its employees, partners and the public, evidenced through its employee community supported agriculture (CSA) shares and green fund, membership in the Durham Living Wage Project, and training centers around the country, where regional support teams and wholesale partners can train and practice coffee roasting techniques.

Counter Culture’s training centers are open to the public every Friday morning for the “Tasting at Ten,” a free 10 a.m. coffee tasting where curious customers and passersby can learn about brewing methods and coffee varieties.

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