We have become a community of content creators, broadcasting highlights from our everyday lives thanks to smart phones and social networks. From in-the-moment images to ephemeral messages, we spend our days posting, snapping, and tweeting away — all the while attempting to perfectly capture those fleeting moments. It can seem a bit overwhelming, but one Denver-based start-up is proving to consumers and brands that it really doesn’t have to be.
Cinebody, the world’s first cinematic smart case, draws inspiration from the retro aesthetic of the 60s-era Super 8 camera. What started with a Kickstarter campaign has quickly burgeoned into a thriving business, and now anyone can be an amateur filmmaker with the Cinebody S6 ($100 at Amazon).
The final product is stylish and super simple to operate, mixing vintage vibes with modern iOS technology. Cinebody allows users to shoot steadily while recording 4K video; just pop an iPhone 6 or 6S into the case, launch the free Cinebody app to customize settings such as focus, exposure, and frame speed, and press the trigger to start shooting — it’s really that easy.
What makes Cinebody stand out from other gimmicky iPhone camera cases is the proprietary software. Every clip filmed using the app is instantly synced with your account and uploaded to the cloud, where you can edit footage using built-in tools or even work from pre-existing templates. They’re also beta testing the “Everybody” platform, where users can build a team of three collaborators from anywhere in the world to edit and store an unlimited number of projects (up to 5GB storage) for free. There will also be an “Everybody Plus” package for $50 per month launching later this year that will expand the team size to five and storage capacity to 50GB. Those looking to step up their cinematography game can also purchase additional lenses, such as their 0.45x wide-angle lens or 2x telephoto lens ($15 each from Amazon).
According to Cinebody founder Scott McDonald, the company “is revolutionizing real-time storytelling and content creation across the globe.” Judging by our experience with the Cinebody, he just might be right.
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