The Most Important New Products From Outdoor Retailer 2017, Ranked

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10. Nau Utility Wool Down Jacket

10. Nau Utility Wool Down Jacket

Perfluorinated compounds (PFCs) are the Achilles heel of an industry that aims to promote sustainability. They’re generally used in everything from the insulation inside jackets to the waterproof treatment on the outside. But Nau is raising the bar — the company says it will use PFC free treatments by spring. And this jacket proves that it doesn’t have to sacrifice style or functionality to reach that goal: The soft melton wool is sustainably harvested and treated for water resistance, and the inside is stuffed with 700-fill (and PFC free) Allied down. [$360;]

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