Truman's The Cleaner Shampoo

Truman's The Cleaner Shampoo

Selecting the right shampoo and conditioner is particularly important for guys with thinning hair, because it can make a noticeable difference in the health and appearance of your strands. There's no shortage of hair-thickening shampoos out there and maybe you already use one you like, but the fact of the matter is that most leave your hair with way too much volume and completely dried out (think Steven Spielberg). Because your hair is weakened, adding conditioner to chill it out typically ends up weighing it down (think Marco Rubio). Past that, most two-in-one drugstore shampoo-conditioners include sulfates (the chemicals that cause foaming) and formaldehyde (a preservative, obviously) that actually exacerbate hair loss.

But a better solution is here: Truman's Gentlemen's Groomers in New York City has just released The Cleaner, a new double-duty shampoo that's specifically formulated to combat all of these problems. It's made without any sulfates or chemical preservatives and uses the powers of wheat protein and kelp extract, two of the best nutrients possible to strengthen hair. Kelp extract is a robust antioxidant that has been found to directly nurture the roots of hair follicles. Wheat protein is most beneficial for thinning hair because, after fortifying the proteins that make up about 90 percent of your hair, its next job is to lock in moisture, meaning the strand is conditioned and strong enough to deal with the added moisture. This all translates into hair that may be thinned out but still looks as healthy as ever.

The Cleaner is also full of menthol extract from peppermint oil, one of the most important ingredients for any guy dealing with hair loss. You'll notice the cooling tingle, which feels great in summer but is really encouraging blood to circulate through your scalp, in turn cultivating hair strength and growth from the vitamins and nutrients in your system. Speaking of which, a diet high in lean protein is also known to toughen up withering hair. 

More information: Truman's The Cleaner Shampoo [$17 for 8 oz.] is part of Truman's new line of men's grooming products that also includes The Protector Shave Cream [$17 for 5 oz.] and The Finisher Control Paste [$18 for 2.5 oz.; trumans-nyc.com]