Men's Journal

GORE Optifade: A coat of invisibility. Photo credit: Courtesy Sitka and W.L. Gore & Associates

Team the “father of digital camouflage” Lt. Colonel Tim O’Neill (U.S. Army, Ret.) and animal vision scientist Dr. Jay Neitz with the company responsible for such cutting-edge fabrics as GORE-TEX and the result is GORE OPTIFADE, a state-of-the-art way to get lost in nature. The OPTIFADE camouflage works by combining both a micro- and a macro-pattern, both smaller, busier color fragments designed to deceive an animal’s perception and larger swathes of natural hues to interrupt the profile of the human body. The first-ever visual camouflage pattern based on the science of how animals see color and shape, OPTIFADE may not make you a better hunter, but it will make you more unrecognizable as one to animals. Just see if you can spot the hunter. (SITKA Stormfront jacket with GORE OPTIFADE, $499; optifade.com)

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