The Wetsuit Revolution
Two unlikely entrepreneurs are transforming cold-water surfing.
Tom Freston spent 26 years pushing the likes of 'Beavis and Butt-Head,' 'Yo! MTV Raps,' and 'South Park.' Then he did something really cool: He got fired, and instead of finding another gilded media perch, he took charge of Bono's nonprofit and resumed his lifelong globe-trotting – hooking up American conservatives with reformed warlords in Liberia and helping to bring his favorite medium to the Afghan masses.
In the 1970s, a new breed of American man emerged from the weight rooms of Gold's Gym in Venice Beach. Led by Arnold Schwarzenegger, a clique of world-class bodybuilders – muscle-bound, steroid-fueled, bronzed like suntanned gods – pumped iron, chased girls, and changed the world's exercise culture forever.
By the time he turned 40, Anthony Bourdain was convinced he'd never be a top chef or a great writer and he'd never realize his dream of traveling the world. A decade later he's writing bestsellers, criss-crossing the globe as TV's best-fed hedonist, and spending more time at the bar than in the kitchen.
Shaquille O'Neal, Tony Hawk, and other professional athletes are finding that Twitter is a cash register filled with sponsors. All they need to do is tell their fans, in 140 characters or less, to buy Oreos, pick up their Madden video game, or go to a nightclub.
Before he was boxing's greatest champion, Ali channeled the fears of African-American youth in the segregated South into a fierce energy, propelling himself to an easy world heavyweight championship title. Then, just as suddenly, he turned that prominence into a political stand, redefining what it meant to be a black athlete in America. This is his story.
The Brutal Charm of an NFL Hit Man
Plus: Jesse Ventura vs. the Navy Seals
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