Lookmatic

Lookmatic

Winter glare is the enemy of commuters and skiers alike, which is why the least sunny season is the most important time to have a good pair of stylish sunglasses. Because investing in a pair of Persols or Garret Leights is an expensive proposition, we recommend that men trying to make the transition from wraparounds to something a bit more urbane start by checking out the selection at Lookmatic, a new brand that sells affordable, customizable, and of-the-moment glasses at reasonable prices.

The Los Angeles-based brand, which naturally draws comparisons to Warby Parker, already offers an impressive range of looks seemingly inspired by classic (and less affordable) brands. The Ricky cribs the nebbishy style of Moscot's Lemtosh and the Harper emulates the bold look of Autodromo's Stelvio. The glasses themselves, constructed from heavy plastic and acetate, are all but indistinguishable from their forebears.The most obvious difference is that Lookmatic allows customers to aggressively customize with colored lenses and, in some cases, frames. Maybe we're just seeing our new sun shields through rose-colored glasses, but we think a bit of lens color makes a playful statement on a dreary day. [$95 with free shipping; lookmatic.com]