Foam and a razor no longer cut it. The number of men’s grooming supplies in any given store has exploded with specialty colognes, deodorants, and razors custom-build for your skin. But the options are overwhelming. That’s why we carefully selected grooming items that showcase some of the great new brands and products out there, plus a few best-selling favorites every man needs. With a focus on science-backed formulas, natural ingredients, artisanal production techniques, and sharp packaging, these picks are the perfect upgrade to your daily routine.