When we first received samples of a beer-based shampoo and conditioner to test, we thought it was a joke. Beer as hair wash? But a job is a job, and in the name of scientific research, we gamely agreed to give the stuff a go, prepared that it could end pretty badly for our hair and hygiene. Then something crazy happened, the stuff actually worked. Fine hair, for example, was suddenly thicker and shinier. So we tried it again. And again. Two months later, we're sold. Beer: Not just for drinking.
Turns out, there's legit science behind why beer-based grooming products work. The yeast, barley, and hops contain protein and B vitamins that add fullness and shine to hair; they also create a barrier that locks in moisture in skincare products. Of equal importance, by extracting the essential compounds in beer and mixing them with solid, manly-scented ingredients like sandalwood and pine, the fragrance is no different — maybe even better — than what you use now, and you won’t show up for work at 9 am smelling like you’ve been on an all-night bender.