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Imogene + Willie Hank Rigid

Imogene + Willie Hank Rigid

In 2008, Carrie Eddmenson's family denim business shut down amid the recession. A year later, she and her husband, Matt, founded Imogene + Willie out of a gas station in Nashville, Tennessee. Dedicated to making great jeans for men and women, they started on a mission to design a fit that they couldn’t find anywhere else. So far, so good. The brand’s 13.5 oz relaxed tapered Hank model represents a comfortably hefty balance of not too slim, not too baggy. [$235;]

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