Bolivares' Colorful Knits

When it comes to personal style, most men want to be fashionable without begging for attention. That's why it's tempting to forego bold colors in favor of safer, subdued shades. But you don't have to operate in extremes. Bolivares, a New York-based knitwear line, makes versatile sweaters in reds, blues, and verdant greens that offer an approachable dose of color. 

"If you do it in a subtle way, I don't think you're yelling, 'Look at me,'" says the brand's founder and designer Lucho A. Bolivar about wearing colorful garments. 

The key, he says, is to pick one bright item and wear it as a statement piece while keeping the rest of the ensemble minimal. "Have one element that pops and stands out," he says. Layer brighter pieces with neutral basics like jean jackets, trench coats, or plain t-shirts so the colors stand out without being overwhelming.

Bolivar, who grew up in Queens and is of Bolivian descent, started his company in 2009 with the goal of bringing Latin American flavor to classic knits. His sweaters are made from custom South American yarns and come in a variety of styles, including crew necks, v-necks, and easy-to-layer cardigans. We particularly like the Julio Crewneck Sweater, which has just enough texture and color to help you stand out but doesn't sacrifice comfort. Throw it on over a white t-shirt and jeans and prepare to be asked where you found it. [Julio Crewneck (shown in green); $279; bolivares.com]