After Swedish travelers Alexander Palmgren and Henrik Lindahl lost their luggage during a flight to the United States, they were surprised by their struggle to find high-quality, slim-fitting replacements for their favorite undergarments. Then – minimalists rejoice! – a eureka moment so strong that you'll be tempted to sing King Carl's royal anthem: "I thought that finding a few good basics should be as simple as picking up the morning bread," says Alexander. And so, the friends started Bread and Boxers, a line of remarkably comfortable and well-made tees, boxers, and socks uniquely packaged in baguette wraps.
It's a great story and clever gimmick, but these skivvies aren't just for show. The crew and V-necks are composed of 5 percent elastane and 95 percent cotton, meaning they're less stiff and therefore more comfortable than your pit-stained Hanes. Both boast simple design tweaks, like a slimmer ribbing at the collar and non-scratchy labels at the neck, setting them apart from the plethora of basics crowding the shelves at department stores and specialty shops alike. But it's the tees' longer sleeves and longer lengths – every shirt falls mid-hip – that make for the biggest difference from your current supply. (A note on the fit: Throw them in the wash a few times and they'll shrink to perfection, with the sleeves falling about two inches from the shoulder and the shirt dipping three inches from your waist.
Once they've had time to air out, pull one over jeans and put on a pair of retro hikers for a downtempo night out with the guys. Or try one underneath slacks and a blazer for a slightly more formal occasion. No matter the setting, both show off the basic you. Only better. [$28; mensunderwearstore.com]