Keen Footwear has launched a campaign to create five new national monuments. Built around a cross-country drive from the company's Portland, Oregon, headquarters to Washington, D.C., the Live Monumental project aims to collect 100,000 signatures for its petition as it stops in each spot.
The five potential monuments are the California Mojave Desert, Birthplace of Rivers in West Virginia, Nevada's Gold Butte, Idaho's Boulder-White Clouds mountains, and the Owyhee Canyonlands in Oregon. Keen consulted recreation and environmental protection organizations across the U.S., such as the Conservation Alliance, PEW Charitable Trust, Outdoor Alliance, the Wilderness Society, and Conservation Lands Foundation to compile the list of areas to select for the proposal. Combined, the five spots would protect nearly three million acres.
The road trip begins on August 1 and reaches Washington, D.C., on September 23, taking stops at events such as the Outdoor Retailer trade show along with the landmark visits to collect signatures. When the Live Monumental group arrives in D.C., they will hand deliver the petition — in the form of a massive scroll — to the Department of the Interior and Department of Agriculture to show the public support. "The Live Monumental campaign is a movement to create lasting change," the brand says in an official statement. "It's a rallying cry to protect three million acres of your public lands for their recreational value. It's about working from the ground up and building consensus among people who play outside."
You can sign the petition online here.