O’Neill Clothing And Lost Clothing Appoint New Chief Executive Officer

Toby Bost Named Chief Executive Officer

Irvine, CA (October 23, 2006) – O’Neill Clothing and Lost Clothing announced today the appointment of Toby Bost as Chief Executive Officer, effective immediately. As CEO, Bost will oversee the day-to-day operations of O’Neill, Lost and Metal Mulisha Clothing brands based out of the Irvine, CA offices. Bost succeeds Kelly Gibson who has resigned.

“I’m very excited about this opportunity and it is such a great honor to be leading some of the best brands in the industry, said Bost, “We have a team of talented and committed people, and I’m stoked to work with them to take our brands to the next level.

Bost has worked in the action sports industry for 15 years, joining O’Neill Clothing in 1999 as Vice President of Manufacturing. Prior to being named CEO, Bost was Chief Operating Officer.

“Toby is a proven leader and team builder, and has been a key contributor to our brands’ success over the last seven years, said John Warner, partner “We look forward to working with Toby and are confident he will continue to guide our brands as leaders in the action sports industry.

O’Neill is the world’s original surf brand. The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the United States. For more information on O’Neill, visit www.oneill.com

Lost Clothing USA (DCC) is the domestic licensee of Lost apparel. Lost was born around ’91 or ’93 in San Clemente, California with the simple premise of not being lost in the ‘herd’ of mainstream sports but rather immersed in the surfing and skating lifestyle of southern California. Now, 13 or 15 years later, Lost continues to thrive with the brand reaching over 35 countries around the world. With team rider feedback from Chris Ward, Pat Duffy, Trigger Gumm, Eddie Wall, and many others, Lost continues to stand out from the rest. For more info, videos, and pics, check out www.lostenterprises.com

Metal Mulisha, LLC is a Temecula, CA based dirt bike company specializing in making clothes, winning gold medals, breaking world records and knocking fools out. For a breakdown of what we do and who we are visit our website at www.metalmulisha.com

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