PORTLAND, OR (March 5, 2014) – Salomon is pleased to announce the UNITE Rental Program, a completely redesigned offering built with simplicity and fun in mind. The goal is simple: we want to turn every rental experience into a fun one, where new customers become lifelong snowboarders.
It begins with breaking down the sometimes complex snowboard setup process into an uncomplicated and intuitive system for rental employees. Most notably, sizing is simplified into one question that is easy for any person to answer, “What is your t-shirt size?” By using the UNITE system and this information, rental employees can accurately size a new customer with hardgoods in a fast and simple way.
Snowboard Business Unit Manager, Jeremy Joire explains, “Rental often seems to be the last priority for most leading snowboard players, but it shouldn’t be that way. The amount of people that ride a rental board each season is close to the amount of boards actually sold! These riders- first timers, beginners, weekend warriors, etc., deserve our full attention because they represent the future of snowboard participation. We designed the UNITE rental offering with these riders in mind, making their on-snow experience as easy, fun, and rewarding as possible. Through board shapes, binding quality, and boot function, we believe that goal is achieved. The UNITE program has also been designed to simplify the lives of our friends in the rental shops and make sure their part is easier to play.”
For fast progression and a forgiving ride, Salomon UNITE snowboards feature Rocket Science-1cm more width and 5cm shorter length- the result is a stable, maneuverable, and predictable ride. Built to last and maintain performance, all boards come with our exclusive Millenium Construction, featuring Tough Tips, a scratch resistant topsheet, and a specially designed fiber layer with thicker edges for more durability and fewer blowouts. Plus, all UNITE boards look like regular snowboards, so no one will know it’s a rental.
The Salomon UNITE boots come with easy to understand and reliable lacing, a durable construction, and the Feel Good Liner to keep the dogs from barking. All bindings feature the UNITE Disc, a straightforward hand-tightening system for a convenient, smooth, and no-disc-slip ride.
“Getting kids started on the right product is important because if their first experience on a board is good, they might continue to snowboard for the rest of their lives.” – Chris Grenier, Salomon team rider
Salomon has streamlined the rental process by limiting the options to reduce mis-sizing, and focused on creating rental-specific technologies and products that ride better and last longer. We have created a system and products that are easy to understand and to use, improving the experience for anyone new to snowboarding. The result: More snowboarders on-hill.
Salomon Snowboards has been building and designing innovative snowboards, boots and bindings since 1995 from Annecy, France with marketing headquarters in Portland, Oregon. We challenge the status quo, push boundaries, and critically damage preconceived notions of what riding gear can be. Ride It For Real, Stay Loose and once and for all – Slay Boredom.
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