Reception depends on announcers.
For most viewers, the Olympics broadcast will be their first exposure to free-skiing. That makes Dumont nervous. “It’s going to be really tough for people who don’t understand the sport,” he says. As such, Dumont believes that free-skiing’s reception very much depends on who ends up in the broadcast booth. With a knowledgeable announcer, viewers will be keyed in to not only the rules, but also the difficulty of what they’re watching. In the wrong hands, viewers may miss out or worse, be turned off (like what happened in the early days of soccer coverage, among others). “I just think it’s very key for free-skiing and our community, because we want our sport to be conveyed with a certain message,” he says.
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