Outdoor recreation in the U.S. generates $646 billion in consumer spending and 6.1 million direct jobs nationwide. At the foundation of this economic powerhouse are America’s first families of adventure — multi-generational outfitters who have been evolving outdoor sports for nearly a hundred years. These family names have become almost as recognizable as their sports: Whittaker and mountaineering, Seavey and dog sledding, Barker-Ewing and river rafting. We talked to the nine most iconic family-owned outfitters about their adventure legacy, and their company’s most defining expedition.
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