The Air Jordan Brand Takes Over Michael’s High School Gym

The Emsley A. Laney High School gym in Wilmington, North Carolina, is where Michael Jordan's career started as a not-tall-enough junior varsity sophomore and blossomed into a double-double averaging, McDonald's All-American, North Carolina recruit. Now, the birthplace of the G.O.A.T's game is getting an Air Jordan facelift in celebration of the brand's 30th anniversary.

The basketball court and gymnasium received a full renovation, with an homage-paying display called the Hall of Greatness chronicling the three decades of the brand's — and Jordan's — history with an Air Jordan shoe display, photo exhibition, and other artifacts. Additional transformations include a fresh coat of paint in the Laney High Buccaneers yellow and blue colors with the Jumpman logo at center court and a new player's lounge.

The makeover was unveiled as part of the festivities celebrating the 4th annual Fred Lynch Invitational, which gifted each player in the tournament with a free pair of Air Jordan XX9, Jordan Super.Fly 3, or Jordan Super.Fly 3 PO shoes and a haircut.