GoPro will be present as the 102nd Tour de France kicks off this weekend. Its tiny cameras will be mounted on cyclists' bikes for the first time. Video recording during the Tour de France was illegal until last year, when teams began to install cameras from Shimano and Garmin on their bikes.
With this sneak peek of the race, which kicks off on July 4th, we see that GoPro has joined its fellow video camera companies in covering the event. The video shows hundreds of bikers traversing the narrow, sloping roadways of the French countryside as they weave in and out of cars and through small villages. At one point we see at least one rider wiping out after getting knocked out of the peloton.
The Tour de France runs through July 26th and spans over 2,000 miles. This edition begins in the Netherlands, before traveling through Belgium and into France.