Written in partnership with Ascend Agency
Lab-grown meat has been on the rise in recent years not only as a viable alternative to farmed meat, but also as a solution for climate change and animal rights. By harnessing advanced biotechnology, tissue engineering, and process development, Atelier Meats is producing meat that replicates the flavor and taste of the real thing. Composed of a world-class team working with proprietary patent-pending technology, the company’s mission is to produce a healthier and environmentally conscious protein source for the world without harming any animals in the process.
Cultured meat has the potential to revolutionize the meat industry, offering those who wish to continue eating it a means to do so in an ethical way.
The Problem of Slaughtered Meat
A recent study found that meat accounts for nearly 60% of all greenhouse gasses from food products. Beef is a large contributor to this problem, producing a global average of 110 lbs of greenhouse gasses per 3.5 oz of protein.
Using animals for sustenance is very inefficient. Atelier Meats’ website highlights that 77% of global farmland is taken up by livestock, even though conventional meat accounts for just 18% of calories consumed by humans. Livestock also cause water pollution, endangering public health. The company emphasizes that “current industrial agricultural practices create an environment of disease and dangerous waste.”
An article in ZME Science elaborates, explaining, “The use of antibiotics in the meat industry is one of the main causes of antibiotic-resistant bacteria, and the meat industry is an important driver of zoonotic diseases — diseases that jump from animals to humans” like COVID-19. As the world still recovers from the pandemic, the health risks of farmed meat and cross-species transmission have never been more apparent.
Clean, Ethical Meat
Not everyone who cuts out meat does it because they no longer want to consume it. Instead, wider issues often influence these decisions.
Currently, the primary and most impactful alternatives to meat and dairy consumption are vegetarianism and veganism, which have been proven to reduce individuals’ carbon footprint. Animal-rights issues often motivate this lifestyle choice as well.
For those who would like to enjoy meat without guilt, cultured/lab-grown meats may provide the solution.
“No animal will ever be killed in anything we do,” said Atelier Meats’ co-founder and strategic advisor Rahim Rajwani. “Our patent-pending technology uses DNA from animals without causing them harm, taking the necessary DNA and returning them to magnanimous living conditions.”
“Atelier only deals with farmers who keep animals in humane, cruelty-free conditions and do not raise them for slaughter,” Rajwani continued. “The collateral benefits of this process include clean air, clean water, and a pristine environment.”
Directly growing beef is also up to 4,000% more efficient than using land, leading to greater environmental sustainability, and opening new economic possibilities. The long-term effects could be far-reaching, potentially offering a way to end world hunger.
Making Real, Premium Cuts of Meat
While various meat substitutes or alternatives do exist, the key difference with lab-grown products is that they are not “like” meat; they simply are meat. In addition to the environmental benefits of cultured meat, Atelier Meats has the potential to create better tasting, higher-quality proteins than farmed meats.
Toward this end, Atelier Meats has set a higher bar than other lab-grown meat companies, which produce amorphous globs like chicken nuggets, meatballs, or ground beef.
“Our technology has the capability to achieve the more complex challenge of manufacturing structured meat,” Rajwani said. “Our cultured meats are real steaks, pork chops, and chicken breasts, not just shapeless, unstructured meats. Our goal is to produce meat with the exact flavor, texture, mouthfeel, and degree-of marbling as factory-farmed, traditional protein.”
Atelier Meats’ technology relies on a “living” scaffold with key growth factors that prompt a cell response. Cells attach to this scaffolding, which organizes them into premium cuts of meat. Both the scaffold and the cells are from the same species, which is key to forming a more natural and delicious meat.
The Future of Meat is in the Lab
These advantages may explain why investment in cultured meat has grown steadily in recent years. Crunchbase recently released data suggesting the industry has attracted $25 million in capital worldwide.
Above all, however, Atelier’s mission ultimately comes back to making the future brighter and more humane. Both human and animal conditions are at an all-time low in industrial agriculture. Factory farmers commonly work at least 12- to15-hour days in arduous conditions to earn a livable wage. Meanwhile, chronic suffering marks the animals’ lives.
“It’s time to end the torture and provide better opportunities for both human and animal populations,” Rajwani stated.
Find out more about Atelier Meats here.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!