Daniel Craig Will Always Be James Bond in New Heineken Commercial

No Time to Die / Metro-Goldwyn-Mayer / Eon Productions
No Time to Die / Metro-Goldwyn-Mayer / Eon Productions

Once James Bond, always James Bond. Daniel Craig learned that the hard way in a new Heineken advert themed around the upcoming Bond flick, No Time to Die.

In the ad, the people of the Spanish towns of Tamarit and Cardona can’t discern Craig from his M16 agent alter ego as he chases after a taxi that’s gone off with his passport and wallet. Although unlike Bond, Craig gets a little winded sprinting uphill.

Craig ultimately tracks down his taxi driver, then steals a tuxedo to blend into a fancy party (ever the classic Bond getup).

By the end of the journey, Craig sits down for a drink. When the bartender impulsively places a martini glass before Craig, he looks for a Heineken instead. Not exactly a classic Bond move—especially given the new Heineken 0.0 brews are alcohol-free.

Check out the fun video here:

No Time To Die will be in theaters on April 8, 2020.

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