In America, 1 in 5 adults have unpaid student loans. Collectively, they owe the federal government about $1.6 trillion in college debt. In most other jurisdictions, tertiary education is likewise considered a privilege rather than a right, which means students, or their families are expected to cover the full cost of college.
This dire reality has pushed many students to rethink their plans and try to avoid incurring debt—by skipping college altogether. For many students, this means trading away lifelong dreams of becoming doctors, pilots and lawyers. However, for those who have entrepreneurial aspirations, HighKey Enterprises’ co-founder Jordan Lintz has some good news to share:
“College is optional,” says Lintz, who spent 2.5 years in university before dropping out to focus on building his first business. “In fact, there are instances where spending 4 to 5 years in college would be considered a waste of time.”
Jordan Lintz admits that for some people, a college degree is absolutely necessary. For certain people, however, he says it seems almost absurd to chase that distinction. After all, Lintz never went back to school to finish college. His younger brothers, Luke and Jackson Lintz, never even went to university. Yet, the three of them currently sit atop an eight-figure empire.
“While in my third year of studies, my best friend and I thought about starting our own tech company,” says Lintz. “And that’s exactly what we did, and thus was born HighKey Technology.”
After the early success of HighKey tech company, Jordan and his brothers thought of ways to expand their repertoire of services. Following their older brother’s footsteps, Luke and Jackson Lintz decided to devote themselves into the family business right out of high school. Their efforts would ultimately become key to the rapid growth and success of HighKey Agency and HighKey Clout, two digital marketing agencies under the HighKey brand.
Despite never getting a college degree, the three siblings grew their business into an eight-figure empire that not many 20-year-olds can claim to have. Their secret, according to Jordan Lintz, is constantly reinvesting their profits back into the company, especially when they were starting out.
That, and playing to each of the three brothers’ strengths.
Lintz, the high-level networker, locks in all their celebrity partnerships and manages Instagram giveaways for HighKey Clout, their SMM company. He also deals with client relationships for HighKey Agency, their full-suite public relations company that develops brands through online press and social media marketing.
As such, he is the driving force behind the company’s collaborations with top celebrities like Nicki Minaj, Cardi B, Kevin Hart, Snoop Dogg, 6ix9ine, Floyd Mayweather, Noah Schnapp, Tyga, Bella Thorne, Lil Baby, Dababy, Offset, 21 Savage, Rick Ross, among others.
Luke, the workaholic, is in charge of business processes and building out their global sales team, especially following the company’s move to Puerto Rico. As HighKey trains their sights to the next big milestone of hitting 9 figures, Luke looks to optimize all aspects of the business to prepare.
“This is what I mean when I say going to college is optional for those who want to build successful businesses,” says Jordan. “You don’t need a degree for it. Perhaps, you can go if you’re still figuring out what you want to do. But the moment you find that thing and you’re certain you want to go for it, be brave enough to walk away from school.”
Lintz says young students should take a step back and think about why they’re even planning to go to college. If it’s to pursue a dream career that requires a degree or a license, Jordan says go for it.
“But if it’s just your parents who want you to go, don’t do it,” says Lintz. “It’s your responsibility to yourself to do what you want to do and spend your life the way you really want to. Life is too short to spend it chasing other people’s dreams instead of your own.”
Lintz hopes his journey from being a college dropout to being one of the owners of an eight-figure company serves as an inspiring story for young entrepreneurs who are standing at an important crossroad in their lives.
Written in partnership with Luke Lintz
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!