Written in partnership with Distinguished Agency
The digital age has dramatically changed the way we do business. With the explosion of technology and social media, personal branding is now a necessity for people looking to get ahead in their industries. Social media lets people see what you’re doing and learn more about your business or products before they buy from you. That means that building an online presence isn’t optional; it’s mandatory if you want to have any hope of succeeding today. Whether you are a large corporation or an individual trying to make your way in this world, having a digital footprint is the bare minimum you need. That said, it’s not always easy to keep up with all the different trends and best practices. That’s where experts like Michael Starks come in.
Michael Starks is a digital marketing strategist who has spent the last decade helping companies establish their online presence and stand out in their industries. He shares his expertise in this field through his company, The Gravitas Agency, where he turns brands and personalities into household names. His years of experience have taught him that it’s not enough to just have an online presence. You need to dominate and become an authority on your chosen topic. That’s why he teaches organizations and individuals to develop their own brands through strategic marketing that resonates with their target audience, allowing them to make an impact online.
As an entrepreneur, Starks is well-versed with the challenges business owners have to overcome to thrive in today’s business landscape. In fact, his journey began with soul-crushing failures and innumerable wrong turns that forced him to reevaluate his strategy. That’s when he stumbled across the world of PR and learned how to use the media to gain online traction. After dedicating countless hours to learning, he developed a strategy that took a multi-angled approach and helped him scale his businesses. Starks tweaked this tried-and-true formula to offer personalized attention to his clients. He also went above and beyond to ensure they succeeded by involving everyone on his talented team.
The Gravitas Agency team comprises experts in PR, branding, social media management, monetization, and copywriting, among others. This multi-pronged approach ensures that the branding strategy hits its targets from all angles and effectively helps clients improve their brand awareness in no time. Additionally, the agency has one of the largest networks of influencers and celebrities that guarantees a client’s message gets out in front of the intended audience. This helps Starks’ clients grow their social media presence with targeted followers and simultaneously increase their bottom line.
Clients of all sizes, from startups to Fortune 500 companies, are beneficiaries of Starks’ and his team’s expertise. In the company’s lifetime, it has helped multiple businesses succeed online with little to no online presence in record time. Starks also enjoys working with big organizations and individuals to create a long-term growth strategy that targets every aspect of online and offline brand-building. His clientele includes musicians, models, real estate professionals, and others who want to make a name for themselves.
Although things have become more challenging over the last few years, Starks and his team have overcome and thrived by being agile and flexible during uncertain times. His dream is to create the change that ushers in a new era and completely changes how business is done going forward.
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