Written in Partnership with Victorious PR
Matt Kirkegaard, founder of Movement Property Group, a luxury property firm in Nashville, has long been on the vanguard of agents that do more than sell houses.
He often speaks about being a community advocate, an ambassador for your region, and now, a proponent of sharing insider intel about local ‘third places’ that can provide community to your clients once they move in.
These ‘third places’ are where we go to relax; they can be anywhere that’s not your home, your office, or your school. In short, they are most likely local small businesses that provide things you like and a place where you feel welcome.
“A city is only as strong and lively as its small businesses,” said Kirkegaard. “When a client asks me about the best Nashville activity for kids or where you get the best cup of coffee, I can talk for hours about my city.”
That means that he has made himself an expert on everything from his local coffee shops to wineries and bookstores to sports leagues.
About ‘Third Places’
Third Places have always been important, though many may be unfamiliar with this term. Whether you call them your local bookshop, your favorite bar, or a yoga studio where you feel particularly comfortable doesn’t matter, only that you have them and visit them regularly.
They are also a place where people naturally develop community and connect with others that like something that they also enjoy. These are places we head when we have free time, when we seek ‘me’ time, and when we are at our most happy and relaxed; far away from the chores at home and the work piled up in an inbox.
Are you starting to see how these are important to people that are moving to a new city? And, as good as they are for people, they are just as good for their cities. Vibrant and busy local businesses make communities exciting, attractive, and charming.
They are, in part, why people buy homes in certain locations.
What Kirkegaard believes is that, by highlighting these local gems during the sales process, he helps prospective clients feel what it would be like to live in Nashville. They begin to imagine how they might spend their Saturday afternoons, and it makes the tumultuous period of moving exciting rather than scary.
Agents and ‘Third Places’
In Kirkegaard’s estimation, selling houses holistically makes the most sense. He teaches his own team of agents to become ambassadors of their cities, always sharing unique local places with buyers and telling them why it’s great to live in Nashville.
He said, “I’ve been living in Nashville for more than 15 years. There are not many who know or love this city as much as I do — it’s one of my favorite cities in the world,” he said.
It’s this attitude that’s contagious to buyers. Whether they love concerts, hiking, pizza, or books, Kirkegaard knows he can point them to a spot that will only make them love the area more.
Taking ‘Third Places’ to TV
The founder has been presenting “Selling Nashville,” his local TV show for some time, but he recently changed its focus, taking it from a showcase for luxury homes to a show about the city’s hidden gems and third places.
“It organically evolved in a way that I found was more beneficial for my clients, as an introduction to neighborhoods and local hotspots that they wouldn’t otherwise know about,” he said.
In the show’s most recent episode, he brings viewers along to a third-place nightspot that he loves — a local winery and bar called Love & Exile. HE chose it since he knew it would apply to a large cross-section of his clients, from parents looking for a cool date night destination to aspiring musicians looking to network and recent retirees that show their Shiraz from their Malbec.
Though creating a TV show might seem unlikely for many real estate agents, the founder calls it well worth his time and says that every episode helps him to know his city more intimately.
Of course, it also helps him in selling luxury Nashville homes to excited new owners that might become new ambassadors of the city.
About Matt Kirkegaard and Movement Property Group
Movement Property Group (Keller Williams), created by musician and real estate agent Matt Kirkegaard, specializes in luxury and affordable housing throughout most of Tennessee, including East and West Nashville, where the company is headquartered. Kirkegaard is accompanied by Ruben Juarez and Aaron Ammon at Movement Property Group. Kirkegaard and Co. strive to make the homebuying and homeselling processes as efficient and effortless as possible. For more information and to see Movement Property Group’s impressive real estate inventory, please visit https://movementpropertygroup.com/
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