TAG Heuer Releases Third Limited-Edition Monaco Watch for 50th Anniversary Collection. Here’s Everything You Need to Know

TAG Heuer
TAG Heuer


TAG Heuer is continuing to celebrate the 50th anniversary of the iconic Monaco watch in style. The luxury brand unveiled the third limited-edition Monaco timepiece, the Monaco 1989-1999 Limited Edition, as part of the five-piece special collection honoring the anniversary of the world-famous watch.

The Monaco 1989-1999 Limited Edition watch in the collection has a steel, red, and blue color style, fitted with a blue calfskin leather strap and grey grained rhodium-plated dial. The watch includes the classic “Monaco Heuer” logo and comes with a stainless-steel caseback with “1989-1999 Special Edition” and “One of 169” engravings. The case also houses the Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969, giving it another connection to the iconic original.

TAG Heuer
TAG Heuer

The latest watch follows timepieces that were inspired by the 1969 to 1979 Monaco, which debuted at the Monaco Formula 1 Grand Prix in May, and the 1979 to 1989 Monaco, which was unveiled in June in Le Mans, France.

Star-Studded Event: To unveil the watch, TAG Heuer hosted a star-studded event at Cipriani Wall Street in New York City, with Hollywood star and brand ambassador Patrick Dempsey there to display the new watch for all to see. Along with Dempsey, the event included race car driver and 2017/2018 Formula E Champion Jean-Éric Vergn, former Miss Universe Paulina Vega as well as model Olivia Culpo, Young Paris, and Alejandro Agag.

TAG Heuer
TAG Heuer

History: Centered around the TAG Heuer Monaco timepiece, the grand hall of Cipriani had a show of neon lights along with video projections of the history of the watch. The original Heuer Monaco debuted back in 1969 with a splash and it became an iconic piece of culture after it was worn by actor and driver Steve McQueen in the movie Le Mans in 1971. This new third limited-edition of the watch, the Monaco 1989-1999 Limited Edition, is part of an edition limited to 169 pieces, making it a must-have for fans of the Monaco design.

Earlier this year at the Indy 500, TAG Heuer, which serves as the Official Timekeeper of the Verizon IndyCar Series and the Indianapolis 500, took inspiration from McQueen again for brand athlete Alexander Rossi, who wore a McQueen and TAG Heuer-inspired helmet for the race. The brand also debuted two special timepieces for the race, the Carrera Indy 500 Special Edition and the Formula 1 Indy 500 Special Edition timepieces.

“To be able to take a brand with the history and presence of TAG Heuer and have some sort of influence and connection with them to design something like the helmet has been really cool,” Rossi previously said. “When I was growing up, my dad had TAG Heuer watches, and for me it was always a goal to have a partnership with a brand like that and have that connection. They’ve been a part of IndyCar for quite some time and that connection to the heritage and tradition is great.”

TAG Heuer
TAG Heuer

Here are the features, details and specifications for the Monaco 1989-1999 Limited Edition watch (courtesy of TAG Heuer):

MONACO 1989–1999 LIMITED EDITION

Price: $6,550

Movement: TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve

Functions: Chronograph with seconds and minutes; date, hours, minutes and small second at 3 o’clock; chronograph minutes counter at 9 o’clock; central chronograph seconds hand

Case: Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished stainless-steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 meters (10 bar), stainless-steel caseback with “1989-1999 Special Edition” and “One of 169” engravings

Dial: Grey grained rhodium-plated dial, sandblasted rhodium- plated and blue counters, red touche on hands and indexes, luminescent hour and minute hands and indexes

Strap: Blue calfskin leather strap, polished folding clasp in stainless steel

Special Packaging: Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colors that match the watch and the decade it represents. The 1990s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal check-pattern stripe. The watch is placed on a red cushion and surrounded by a grey interior – the same colors found on the dial.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!