For as much as the Super Bowl is about football, sometimes the best parts of the game happen between the plays: Yes, we’re talking about the commercials. If you put the right type of ad together, it can last the test of time, just like these all-time great commercials from the big game.
This year, plenty of commercials hit the airwaves, but not all of them landed. We took a look at some of the best commercials from the Super Bowl.
Here’s a look at some of the best commercials from the Super Bowl.
The NFL 100 Commercial – NFL
This might end up as one of the best Super Bowl commercials ever. NFL players from past and present got together to celebrate the NFL turning 100 and it turned into an all-out football game. Players throwing the ball around, tackling each other, and bantering back and forth in a fun, funny, and pretty awesome commercial.
The Dude Meets Carrie Bradshaw – Stella Artois
Two classic characters return in this Stella commercial, with “The Dude” played by Jeff Bridges meeting up with Sarah Jessica Parker’s classic Carrie Bradshaw character from Sex and the City. Both changed up their usual drink for a good cause with Water.org.
Bud Light x Game of Thrones
While this doesn’t have actual Game of Thrones footage, it’s as close as you can get. The Bud Light Knight cheered on by ‘Dilly, Dilly’, took on “The Mountain” from GoT and naturally got handled. There are multiple GoT references, including a fire-breathing dragon.
Olay Killer Skin with Sarah Michelle Gellar
Sarah Michelle Gellar goes back to her roots in this scary commercial, which plays like a horror movie before everyone comes together to enjoy some skin care chat.
Budweiser Wind Commercial
You can’t go wrong with a dog in a Super Bowl commercial. In this one, Bob Dylan plays along while a dog simply enjoys the wind on top of a horse-drawn carriage carrying some Bud.
More Than OK – Pepsi
It’s an Atlanta Super Bowl, so of course, you need some Lil’ Jon. With Steve Carrel starring, the Atlanta-based rapper along with superstar artist Cardi B chime in to make sure everyone is “Okay!”
Mr. Peanut is Always There in Crunch Time – Planters
Mr. Peanut does his best Fast & Furious impression in his peanut-mobile to bring Alex Rodriguez the perfect gameday snack.
Michael Bublé vs bubly
The puns in this ad are too perfect: Michael Bublé goes back and forth with some people in the store, then by the end adds an accent mark to the bubly drinks to make them sound more like his name.
Not Everything Makes the Cut – Amazon
Harrison Ford and Forest Whitaker, and the Broad City girls lend a hand in this commercial from Amazon, which shows a bunch of different Amazon “fails” that end up in a pretty hilarious situation.
Chance the Rapper x Backstreet Boys – Doritos
Chance the Rapper and Backstreet Boys team up in this commercial to bring some “fire” to Doritos flaming hot chips.
Sad Device Commercial – Pringles
This commercial was also solid, showing a couple guys going through some Pringles flavor combinations alongside their Alexa-like device, which gets sad because it can’t do what they’re doing with the flavors.