Why the bad rep?: The color. Period. And even if they like them, most guys don’t know how to cook them.
The fix: Try roasting. Buy a big beet, peel, and dice into one-inch cubes. (Or buy baby beets and cut them into quarters, leaving the peel on.) Toss the chunks with a bit of olive oil, and bake at 300° for 15 to 20 minutes, until nice and soft.
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