This Brewing Company Just Found a Way to Lose the Plastic Rings on Its Six-Packs

Carlsberg Group
Carlsberg GroupCourtesy of Carlsberg Group

Each year about 8 million metric tons of plastic pour into our oceans, harming wildlife and endangering hundreds of aquatic species. By the year 2050, scientists estimate there will be more pounds of plastic in the ocean than fish. While the rest of the world scrambles to cut down on its plastic use, one unexpected company has already begun doing their part to save the planet.

Carlsberg Group, a Danish brewing company in Copenhagen, has developed an alternative to the harmful six-pack rings that are known to be detrimental to turtles, seagulls, and other animals.

Coined the “Snap Pack”, this technology is predicted to eradicate 12 tons of plastic waste per year (the equivalent of 60 million plastic bags) and reduce carbon emissions during production. By using small dots of specially formulated glue, six pack cans can be easily snapped apart without the use of any plastic packaging.

“We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change,” says Cees ’t Hart, CEO of the Carlsberg Group. “We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow.”

The new Snap Pack technology will be released in the U.K. on September 10 with a wider European release later in the month.