Craft Beer Gone Wild: Leading Porn Site Releases Its Own Fancy Beer

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Do you like beer? Do you like porn? Then you’re like most people. But more importantly, you’ll be interested to know that xHamster (NSFW), a pornographic video-sharing website and social media service known for its user-submitted porn, is now the owner of its very own beer. 

Come again?

That’s right, xHamster, provider of explicit sex videos, photos and erotic literature — not to mention its own reality series, The Sex Factor (see what they did there?), hosted by Belle Knox, in which contestants compete to become porn stars — is now producing xHamster Beer, a Belgian Tripel that promises to “Double Your Pleasure,” according to its awkwardly misnomered tagline, which definitely should have been “Tripel Your Pleasure.”

But what this Cyprus-based “adult social network” lacks in beer-naming wit, they make up for in popularity — launched in 2007 by “a small group of friends” (now Hammy Media) who wanted to create a Facebook for porn, xHamster is now the third largest porn site in the world, after Xvideos and Pornhub, scoring between 23 and 25 million unique users a day.

Since its release overseas in early February, xHamster Beer has gotten mixed reviews — but the 8.5 percent-ABV Belgian Tripel-style ale is seemingly a bona fide craft beer, described by the company as “full-bodied, slightly sweet, and spicy… meant to fill your mouth and guarantee satisfaction.” The beer, at the very least, is beer, complete with five malt varieties, two hop varieties, organic honey, and spices, according to xHamster.

Brewed in Italy and sold by Urban Drinks, an online beverage store operated by Selection Prestige in Germany, xHamster Beer is available in .5-liter bottles for Euro 3.90 (about $4), although it also sold out in its first five days on the site, becoming the number-one bestselling beer and third bestselling beverage overall, according to the press release.

“Now is time to enjoy a quality beer with your best source for adult entertainment,” says Alex Hawkins, a spokesperson for xHamster. “When being among the leading adult market players worldwide, giving back to the dedicated fans is our number one priority. After so much demand on the xHamster beer, we decided it is only fair if we make it available for everyone.”

Learn more about xHamster beer by watching this relatively SFW video.