On Saturday, Deschutes Brewery will debut its seven-city mobile street pub tour, starting in Bend, Oregon. While lesser breweries might simply install taps on the side of a box truck, Deschutes's mobile pub is designed to run the length of a city block, filling the street. Made from 4,296 feet of reclaimed white oak and 10,000 pounds of steel, the pub's focal point is the bar, which measures in at 402-feet long — making it one of the longest bars in the world. The most impressive aspect of the mobile pub is that it can be packed up into a 50-foot trailer and moved into the next city serving up Deschutes suds in less than a day.
"It's a great way for us to break through and make people take notice — we like to go big and do things with quality too," says Deschutes Brewery field marketing manager Joey Pleich in a report from the Bend Bulletin. "The personal connection with our patrons is a core part of who we are. The concept of the traveling street pub is to give everybody a chance to experience the Deschutes Brewery in the way that we privileged locals can."
The pub is split into five different sections, each showcasing a different style of well-known Deschutes brews such as Black Butte Porter, Mirror Pond Pale Ale, and experimental recipes such as Fresh Squeezed IPA. In addition, Deschutes Brewery's executive chef, Jeff Usinowicz, will be on location holding cooking demos and serving up food pairings with your beer.
The tour will include Bend, Philadelphia, Cleveland, Chicago, Minneapolis/St. Paul, Denver, and Sacramento, and 100 percent of the proceeds collected will go to a local charity in each city. See the schedule here.
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