The next time you order up some Dunkin’ Donuts craziness, the company wants you to know those fun colors in your pastry are the real deal.
In a statement, the company American runs on said it would stop using artificial dyes to make its donuts in 2018. The Dunkin’ Brands Group, which also owns Baskin-Robbins, had also recently pledged to get rid of all artificial dyes from its foods and beverages by the end of the year, so this is just the beginning.
Getting to this point was not as simple as tossing some blue dyes in the garbage according to Tony Weisman, Chief Marketing Officer of Dunkin’ Donuts U.S. “After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts,” he said in the statement.
For those who choose to forego the donuts and munchkins at the local Dunkin’, know that its COOLATTA® frozen beverages are also be going au naturale.