On September 25, Anheuser-Busch trekked through national forests across the country and tied six gold medallions around trees. Then they baited beer lovers to get out and hike with this incentive: The first person to find a medallion will win a year’s supply of beer.
This might seem like a debaucherous Easter egg hunt—and it kind of is—but there’s a philanthropic twist. Busch is partnering with the National Forest Foundation to promote conservation efforts by raising money and awareness.
“There is nothing better than a crisp, cold Busch in the great outdoors, so who better to partner with than the National Forest Foundation–a group committed to the conservation and development of some of America’s most cherished public lands,” said Daniel Blake, senior marketing director for Anheuser-Busch
Want to get in on the action? Since noon yesterday, Busch has been revealing a clue every hour via Twitter. To win, you must send in a photo of yourself with the front and back of the medallion, as well as a photo of your driver’s license to the email firstname.lastname@example.org.
Those of you not willing to journey into the woods can help out by watching the video below and not skipping the pre-roll advertisement, appropriately called Tree Roll. Each time the advertisement is watched in full, the NFF will plant a tree.
What’s more, Busch will donate a portion of the proceeds from specially marked 18-, 24-, and 30-packs of Busch and Busch Light to the National Forest Foundation. Busch aims to plant 150,000 trees during their partnership with the NFF, and you can help by doing what you love: drinking beer.