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Actor Keanu Reeves sits at table wearing black suit and white shirt with bottle of Suntory Japanese whisky

How Keanu Reeves Became the Face of Suntory's 100th-Anniversary Ad Campaign: 'Suntory Time'

Suntory's 100th anniversary ad campaign finds its perfect frontman in Keanu Reeves—alongside director Sofia Coppola and everyone's favorite line from 'Lost in Translation.'

In a less-discussed but no less-memorable scene in Sofia Coppola’s Lost in Translation, Anna Faris’ character, Kelly, chortles about things she has in common with Keanu Reeves—her co-star in the fictitious action flick Midnight Vulture. It translates to something like two dogs, a house in L.A., and a shared love of Mexican food, yoga, and karate—the basics. Mercifully, premium Japanese whisky isn't subjected to this litany. It gets its own spectacular 'Suntory Time' cameo later on.