There’s nothing fancy about peanut butter and jelly, in fact it’s pretty basic. However, it’s a sandwich classic and a staple of kids’ (and adults’!) lunch boxes everywhere.
PB&J is loved by just about everyone as it is, but that doesn’t mean it can’t be even better. “The peanut butter and jelly sandwich, or PB&J, is a classic piece of Americana. Everyone has a PB& J story. The simplicity of it evokes memories of a more innocent time, and I know for me, personally, the experience of taking a moment and enjoying a PB&J takes me back to childhood and all the great memories of that time of my life,” says Which Wich Founder, CEO, & Chief Vibe Officer Jeff Sinelli. “Giving an ‘adult’ twist is a way to reawaken some of those hidden memories from childhood. You can take the simple base of the PB&J sandwich and really explore it by combining more elevated toppings and spreads, not to mention the great source of non-animal based protein that peanut butter provides,” says Sinelli.
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