Do you realize that rye whiskey has the most beautiful taste? If not, you’ll have a chance to learn for yourself, courtesy of Brainville Rye, a collaboration from psych rock legends The Flaming Lips and Chicago-based whiskey maker Few Spirits.
We don’t know much about Brainville Rye yet, but the 40-proof whiskey will be a custom blend, not a re-labeled standard offering. Few is using grain (rye, corn, and barley) grown within 150 miles of the distillery to make this whiskey for the Flaming Lips. And as part of their unique distilling process, Few will use French wine yeast. The barrels are also reportedly custom-made for this project.
There’s no word on how long the spirit was aged, nor is there a specific mashbill released to the public. Only 5,000 bottles were produced, and they'll retail for $125 in selected retailers this October. The bottles have a psychedelic label design created by Justin Helton of Status Serigraph, who has designed materials for Phish, My Morning Jacket, Ween, and The Black Keys.
Brainville Rye is in good company with fellow musician-backed spirits. Van Halen's Sammy Hagar has sold his Cabo Wabo tequila since the last 1990s. In April, Drake released his Virginia Black Whiskey. And AC/DC recently announced a partnership with Fabrica de Tequilas Finos to make a Thunderstruck Tequila.
But the Flaming Lips whiskey appears to be the first celebrity rye in the works. This first is no surprise to anyone following the whiskey world. American rye whiskey’s aggressive growth and popularity has it primed to surpass bourbon. And Canadian rye has started taking home top awards in the whiskey world.
Though it’s an exciting announcement, we’ll have to enjoy it ourselves to really know how successful the project comes out. Flaming Lips lead singer Wayne Coyne’s official comment wasn’t the most helpful tasting note (but certainly qualifies as an endorsement… we think?):
“Whiskey… it's such a volatile drink. Upon pouring a drink, It's like accepting that you may become a werewolf … And really… Who doesn't want to become a werewolf ??? Ha…"