The Soda Drinking Bubble Has Gone ‘Pop’

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Soda, pop, coke, call it whatever you want, Americans are drinking less of it.

A new study has found that American consumption of sugary, carbonated beverages fell consistently from 2003 to 2014. A New York Times analysis of the report reveals that “60.7 percent of children and 50 percent of adults drank a sugary beverage on any given day in 2014, down from 79.7 percent of children and 61.5 percent of adults in 2003.” The study lead by Sara N. Bleich, a professor of public health policy at Harvard’s T.H. Chan School of Public Health, who believes this is because people are switching to water.

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The report was published in the journal Obesity and used a sample of 27,652 adults aged 20 and older and 18,000 children between 2 and 19. Kids 11 and under listed milk as a favorite drink, while adolescents and grownups got most of their liquid calories from sweetened and sugar-based drinks. 

The increase in water consumption was a positive surprise, Bleich said in a statement. “This suggests that messages about drinking non-calorie beverages are having an effect.”

Follow the trend and grab some water. Keep the soda for those special times, like going to the movies or a visit to an interstate truck stop that has refillable 64 oz. jugs at the fountain. 

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