The Soda Drinking Bubble Has Gone ‘Pop’

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Soda, pop, coke, call it whatever you want, Americans are drinking less of it.

A new study has found that American consumption of sugary, carbonated beverages fell consistently from 2003 to 2014. A New York Times analysis of the report reveals that “60.7 percent of children and 50 percent of adults drank a sugary beverage on any given day in 2014, down from 79.7 percent of children and 61.5 percent of adults in 2003.” The study lead by Sara N. Bleich, a professor of public health policy at Harvard’s T.H. Chan School of Public Health, who believes this is because people are switching to water.

The report was published in the journal Obesity and used a sample of 27,652 adults aged 20 and older and 18,000 children between 2 and 19. Kids 11 and under listed milk as a favorite drink, while adolescents and grownups got most of their liquid calories from sweetened and sugar-based drinks. 

The increase in water consumption was a positive surprise, Bleich said in a statement. “This suggests that messages about drinking non-calorie beverages are having an effect.”

Follow the trend and grab some water. Keep the soda for those special times, like going to the movies or a visit to an interstate truck stop that has refillable 64 oz. jugs at the fountain.