Craft Beer Overtakes Budweiser
Though Bud Light has long outsold its older sibling, Budweiser remains a potent symbol of mainstream American beer, even if the king is perched on a precarious throne. The lager’s market share has steadily eroded, to the third biggest American beer (also behind Coors Light). And after three decades of pecking away, Americans finally bought more craft beer than Bud. Huzzah! But hold tight. This wasn’t a story of Lagunitas IPA outselling Bud, but rather every combined drop of craft brew — roughly half a billion gallons — besting Bud. A battle has been won, but the war is still being waged.
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