Southeast Asia’s Tiger Beer recently announced an official partnership with the World Wildlife Federation (WWF) on its 3890Tigers campaign, a campaign that aims to double the population of the world’s dwindling wild tiger population by 2022.
In the last 100 years, the world’s wild tiger population has decreased by 96 percent, according to the announcement. Tiger Beer, a subsidiary of Heineken Asia Pacific, based in Singapore (and most known in the U.S. for its appearances on Asian restaurant menus), said it will support the global Tx2 goal to help restore the wild tiger population to 6,000 tigers by the year 2022. Currently, there is an estimated 3,890 tigers in the wild, a population once abundant throughout Asia, Tiger Beer said.
To help fund the cause, Tiger Beer will donate $1 million from their product toward the Tx2 goal. Additionally, the beer company will be introducing a limited-edition design on select packaging that eliminates its iconic tiger design to symbolize the tiger’s disappearance. This is the first time the tiger will leave the Tiger Beer logo in 84 years, the company said.
Tiger Beer is also supporting the cause by bowing a limited-edition packaging design created by six artists from six countries around the world. Artists include Nick Gentry, based in the U.K.; Hua Tunan, in China; and Tran Nguyen, a Vietnamese-born artist currently residing in the U.S.
In an effort to highlight the harmful effects of illegal tiger trade, a cause of the shrinking tiger population, Tiger encourages digital participation by visiting www.3890tigers.com, where supporters can upload a selfie and create and share an AI-generated image using one of the six artists’ tiger-themed artworks. The images will symbolize pledgers’ fight against illegal tiger trade, as well as promote the message that it is “socially unacceptable to purchase products with tiger parts,” Tiger Beer said.