Upslope Brewing, a Boulder, Colorado–based craft brewery catering to outdoorsy beer enthusiasts, recently announced the revamping of its flagship beer. Keeping up with current hop trends, the original Upslope Pale Ale, first introduced more than eight years ago, will be replaced with the Upslope Citra Pale Ale, prominently featuring Citra hops.
The change will officially take effect on February 1, 2017, replacing the Pale Ale as a year-round beer available in 12-ounce six-packs, 12-packs, mix-boxes, and on draft.
Citra Pale Ale will be available across all Upslope distribution regions, including Colorado, New Mexico, Utah, Arizona, Texas, Wyoming, and Montana.
Citra, a high-alpha acid hop known for its tropical fruit and citrus aromas and flavors, is largely in demand among craft brewers, and, in fact, is in shortage in the hops market.
The recent announcement not only evidences the brewery’s willingness to refresh their beer offerings, but reflects an awareness of the changing beer market, with craft beer drinkers becoming increasingly educated about beer ingredients and showing preference toward certain hop varietals.
“The decision to retire the one that started it all and introduce a new style to our lineup in its place comes from our dedication to experimentation and creativity,” said Upslope founder Matt Cutter. “This beer represents our best foot forward and the spirit of what happens when we continue to hone our craft, keep our sights on the future, and listen to what our fans want.”
According to Upslope, the Citra Pale Ale delivers pungent flavors and aromas of grapefruit and tropical fruit, while maintaining a light malt character and semi-dry finish. The American-style pale ale comes in at 5.8 percent ABV.
The new cans will debut at a Sneak Preview Party on Wednesday, January 25 at 5:00 p.m. at Hops and Pie in Denver, according to Upslope. The beer will subsequently debut in Boulder at Upslope’s Release Party at the Flatiron Park taproom on Thursday, January 26 from 5:00–9:00 p.m.