Outside of oral surgery or engagement ring shopping, few events elicit as much anxiety and ennui as buying a new car. Even if you otherwise feel in complete control of your destiny, the moment you walk into the showroom, you meet your kryptonite: a slick salesperson wielding a terrorizing kung fu of vacillating financials, relentless up-sells, and a shameless tendency toward the bait-and-switch.
Fortunately, there are experts out there who spend their days monitoring and crunching transaction data so you can find out just what the impossibly elusive price of a car really is, and how best to achieve it. Even more fortunate, we know one of them, Jack R. Nerad, executive editorial director of Kelly Blue Book’s KBB.com — creator of the trusted (and constantly updated) Blue Book® Trade-In and Suggested Retail Values guide, and Fair Purchase Price report and website. Here are Nerad’s top tips.